USER RESEARCH
(user interviews)

METHODOLOGY

We observed that new users often struggled to navigate Eloomin smoothly after signing up. To uncover the root of these onboarding challenges, we conducted in-depth interviews with first-time users to better understand their pain points, expectations, and initial reactions to the platform.

"I signed up, but didn’t know what to do next. There was no clear path or guidance on how to start using the app.”

“The features looked cool, but I felt overwhelmed, like I needed a quick intro or tour to get familiar with everything as there was lot of text and very little exciting texts!”

“The features looked cool, but I felt overwhelmed, like I needed a quick intro or tour to get familiar with everything as there was lot of text and very little exciting texts!”

(user persona)

To design a more intuitive and engaging onboarding experience for Eloomin, we created user archetypes based on patterns identified through user interviews with first-time and active users. These archetypes helped us align the product experience with real user needs and behaviors.